From a small inventory room in Ambala where initially Sidharth S Oberoi got only 30 to 40 orders a month to over 20,000 orders a month, he is going places.

Chandigarh boy Sidharth S Oberoi was working as a project engineer in the US when one day he just resigned from his job to start a new company- LetsShave. The 31-year-old returned to India and began working on high quality razor blades with diamond coating. From a small inventory room in Ambala where initially Oberoi got only 30 to 40 orders a month to over 20,000 orders a month, he is going places. Today, LetsShave is spread over 100 countries and the firm has raised $6 million in four years with firms such as Wipro and Korean giants too having stakes in it.

How did this idea strike you and when?

The idea struck me in my university dorm room in America. The frustration of limited shaving options in a market flooded with choices for other grooming products sparked the concept of revolutionizing the shaving industry. But then I was focussing on my studies and I went on to pursue my job as project engineer.

But this idea was still there on my mind. And somehow I kept working on it if I could sign an exclusive partnership with Korean giant Dorco as I was only 22 years old. It took me 2 years to negotiate and convince that I could do it.

Two years went by and I had even begun my job as a project engineer in US then. One day I got to know that the Korean firm had agreed to partner with me on this concept of mine. It was then I resigned from my job and returned to India in 2015 to start LetsShave. And basically the realization that there was a gap in the market for quality razors, combined with my passion for grooming and the desire to bring something extraordinary to consumers, led to the birth of LetsShave.

How did you translate this idea into Let’s Shave finally?

So, it all started from a small inventory room in Ambala and we used to get only 30 to 40 orders a month. The initial months were disappointing as we would hardly make a lakh a month. Today we are making around Rs 3 crore a month with over 20,000 orders. Translating the idea of LetsShave from concept to reality began with a vision to fill the void in the shaving market. Collaborating with the world’s finest razor blade manufacturer, I focused on creating a product that prioritized excellence, precision, and innovation.

How far have you taken this idea?

Today, we have expanded to more than 100 countries. Our business plans abroad are rooted in the belief that grooming should know no borders. Not just this, now even big giants like Wipro and Korean giant Dorco that produce second largest razor blades have stakes in my firm. But major stake which is 70 percent still belongs to me.

Do you think marks matter?

I did my class 11 and 12 from Vivek High school in Sector 38 Chandigarh before pursuing engineering from USA. I have studied at prestigious institutions such as Purdue University, Sapienza University of Rome, and eventually, the Harvard Business School. The diverse educational experiences provided a holistic perspective, blending theoretical knowledge with practical insights.

However, I believe that while academic performance is significant, it is not the sole determinant of success in the entrepreneurial world. Real-world challenges often demand a blend of practical skills, innovative thinking, and resilience, aspects that go beyond conventional academic metrics.

What can Chandigarh do to retain talent?

A dynamic entrepreneurial ecosystem through initiatives like co-working spaces and mentorship programmes is needed. Colla-boration between local educational institutions and industries should be strengthened. Better transportation and healthcare facilities will also help.

What help should the government give startups?

Financial assistance through grants or low-interest loans and simplifying the regulatory framework can enable startups to focus on business development. Good R&D, innovation-friendly infrastructure, and regular policy advocacy also help startups thrive.

One thing you like and one thing you want to change about Chandigarh.

I admire Chandigarh’s dynamism and the wealth of talent. The city’s cosmopolitan character and the diverse skill sets of its residents. But I would also advocate for a more robust infrastructure specifically tailored to support startups.

source/content: indianexpress.com (headline edited)