A lack of budget certainly didn’t stop the filmmaker. Her big win at Cannes, along with rave reviews, special screenings and strong distributors with festival know-how have given her an edge.

In the spring of 2022, S.S. Rajamouli’s historical action drama RRR was a huge hit in India and in the global Indian diaspora market when two American distributors floated the idea of releasing it once again — to reach an audience not usually drawn to Indian films.

With great word of mouth and reviews, the film pulled more American audiences. It was quite unlike anything Americans had seen. RRR ended up winning a few critics’ association awards and a Golden Globe for the song ‘Nattu Nattu’. One day before the final Oscars voting began, the distributors, Variance Films and Potentate Films, organised a sold-out screening in the 1,647-seat Ace Hotel Theatre in Los Angeles. A couple of weeks later, ‘Nattu Nattu’ won an Oscar for Best Achievement in Music Written for Motion Pictures.

Indian films rarely make such an impact in the U.S. during the awards seasons. I have been observing this for over four decades, first as a journalism student, then an entertainment writer and the festival director of the oldest Indian film festival in North America. Unless it is a work of the magnitude of Richard Attenborough’s Gandhi — a British-Indian co-production that won eight Oscars in 1983, beating Steven Spielberg’s most loved film E.T., the Extra-Terrestrial. Danny Boyle’s Slumdog Millionaire also won eight Oscars, but unlike Gandhi it was a British production with no Indian producer attached to it.

Grand Prix sets the ball rolling

Marketing, promotion, and celebrity endorsements are often a big part of the awards campaign. In the fall of 2001, British filmmaker Roland Joffé (The Killing Fields) called a few of his friends in Hollywood — all members of the Academy of Motion Picture Arts and Sciences. Joffé had seen Ashutosh Gowarikar’s Lagaan, which was India’s entry for the Best Foreign Language Film. He had liked the film — about a farmer during the British Raj who challenges its officers to a game of cricket to get tax exemption — and wanted to make sure his friends would attend the Academy’s screening.

But in all these years I had not seen an Indian film reach American shores with a stamp of having won an award at a major film festival — not until May 2024, when Payal Kapadia’s second feature All We Imagine as Light won the Grand Prix at the 77th Cannes Film Festival. It was the first Indian film in 30 years to play in the main competition section of the festival.

Suddenly, it seemed everyone was talking about All We Imagine as Light, a Malayalam language drama on three working women and the transformative power of friendship and sisterhood. IndieWire gave it an A rating; they are usually very conservative in their reviews. And senior critic Peter Bradshaw of The Guardian gave the film a five-star rating, comparing it to Satyajit Ray’s Mahanagar and Aranyer Din Ratri.

his followed screenings at the top three fall season festivals in North America: Telluride, Toronto and New York. There were more awards, including from several American critics’ associations. And even though India did not submit All We Imagine as Light for the Academy Award for Best International Feature Film, the buzz about it remained strong.

According to filmmaker and film preservationist Shivendra Singh Dungarpur the reason for the success of All We Imagine as Light is the new film language that Kapadia has developed. “She blends fiction with documentary style of filmmaking giving her narrative an almost hypnotic quality,” he says. “You can’t tell where the fiction begins and when it is pure documentary.” Mumbai-based Kapadia worked as an assistant with Dungarpur before she joined the Film and Television Institute of India (FTII). Her journey since has been one of resilience — overcoming wrongful charges of rioting at FTII (where her scholarship was suspended), to persisting with her vision even when her films never found a local audience. Until now.

Under a Golden spotlight

One of the advantages All We Imagine as Light could have had is its European producers. “I don’t know [if there’s a specific] benefit in having a producer from a different part of the world… but if you are keen to premiere at a film festival in Europe, then European producers know the process,” says Kapadia. “Now, many Indian producers are learning about it, along with the American festival system. Look at Reema Das. She is her own producer and has always premiered her movies at top-level festivals. Her films are very local and yet the themes resonate across the world.”

Late last year, several critics and major publications — from The New York Times to Sight and Sound magazine ranked All We Imagine as Light as the number one film of the year. In its recent Instagram post, Sight and Sound described the film as “a delicate, dreamlike tale of loneliness and fellowship” and added that the film recalled works of Ray and Wong Kar-wai. One day after Christmas, Variety named Kapadia as one of the international breakouts of the year.

So, no one seemed surprised when All We Imagine as Light received two Golden Globes nominations, including one in the Best Director category. Variety wrote this reflected “Kapadia’s growing influence in world cinema”. This was the first such nomination for an Indian filmmaker for a film made in India. In 1999, Shekhar Kapur received a Best Director nomination for Elizabeth, but that was a British production.

All We Imagine as Light also received a Golden Globes nomination for Best Motion Picture – Non-English Language. The Academy of Motion Picture Arts and Sciences only accepts one international film submitted by each individual country, but the Hollywood Foreign Press Association — the body that awards the Golden Globes — accepts submissions by producers of foreign language films. And so the filmcould compete.

For a while now, commentators have said that the Golden Globes have lost their significance. But one cannot deny that Academy members and studios seriously follow the Globes — the nominations and the awards. (And since any film that runs for a week in any of the U.S.’s six metropolitan areas is eligible to be nominated for the Oscars, All We Imagine as Light is a contender.)

Kapadia attended the Globes dressed in a black silk outfit designed by Payal Khandwala and she wore earrings gifted to her by her mother, the painter Nalini Malani. She was accompanied by her two French producers, Thomas Hakim and Julien Graff, and cinematographer Ranabir Das. “It was such a huge honour to be nominated,” Kapadia shares the day after the Golden Globes ceremony. “The nominations really put our film back in people’s attention. And of course, talking to stars you have admired is always a thrill. I met Jodie Foster as well as director Walter Salles who had both seen our movie, and they liked it!”

Kapadia’s chance of winning a Globe was never definite, given the competitive field she was in, but her name has already registered in the minds of many Academy members. Meanwhile, last week, the film was longlisted in three categories for the British Academy Film Awards (BAFTA), including best director.

Celebrity support for Indian films 

The torch of All We Imagine as Light has been kept burning by the film’s two distributors, Janus Films and Sideshow. The former had two other foreign language films nominated for the Golden Globes: Vermiglio (Italy), a drama set during World War II, and Flow (Lithuania), a fantasy adventure about a solitary cat’s survival. Flow won the Globe for the Best Motion Picture, Animated.

“We are lucky to work with Janus and Sideshow who really take care of the films they distribute,” Kapadia says. “They understand this system well and make sure that the campaign effort is streamlined and specific. We don’t have a major studio funding backing this effort so it’s sheer hard work from everyone involved.” A stark contrast to money-backed films such as RRR or even a Gandhi, which had the support of a big studio for its Oscar campaign.

But in a crowded field with Hollywood and foreign language films competing for the short attention span of Academy members, celebrity support for films can be really helpful. Late last year before the Oscar shortlists were announced, Mexican filmmaker Alfonso Cuarón hosted a screening of Kiran Rao’s Laapataa Ladies in London. British film director of Indian origin Gurinder Chadha, who is a member of the Academy along with Cuarón, also attended the screening.

In mid-November, Indian-American filmmaker Mira Nair moderated a post-screening Q&A of All We Imagine as Light with Kapadia at NeueHouse, a small theatre in Manhattan with just 86 seats. The screening was organised by Janus Films and Sideshow to generate interest before the limited release of the film on November 15 in New York City. But it was also intended to start the buzz among Academy members based in the city. The NeueHouse screening was attended by a few Indian-American Academy members, including publicist Gitesh Pandya and producer Shrihari Sathe. Nair is also an influential member of the Academy.

The same evening, Netflix hosted a screening of Laapataa Ladies in New York City. At the time, the film was in consideration for the Best International Feature Film award. Kiran Rao and Aamir Khan were present as was Nair, who did a Q&A with the director and producer. Nair then rushed to moderate the NeueHouse Q&A of All We Imagine as Light. She had seen Kapadia’s film earlier.

Is another nomination likely?

These special screenings by well-known filmmakers are held throughout the awards seasons. In December, Kapadia was interviewed by director Shuchi Talati (Girls Will Be Girls) after the film’s screening at Film Forum, a prime art-house theatre in New York City. Again, the Q&A was meant to create a buzz about All We Imagine as Light as the Academy members were getting set to watch the films in consideration. The film is now in its eighth week of theatrical run at Film Forum.

And earlier at the end of October, Kapadia was in Japan for the Tokyo International Film Festival when she had an in-depth conversation with the Japanese master Hirokazu Kore-eda. (Kore-eda received a Palm d’Or at the Cannes Film Festival in 2018 for Shoplifters. The next year Shoplifters received an Academy Award nomination for the Best Foreign Language Film.)

During the conversation, Kore-eda asked Kapadia her thoughts on All We Imagine as Light not being sent to the Academy Awards. Her response was measured and diplomatic. “I think with this film, it got a lot already. I’m very satisfied with how the journey of the film has gone. And it’s been really more than I expected. So everything that comes its way, it’s like a bonus for me.”

All We Imagine as Light has had a huge success in finding distribution deals in 85 countries. And according to Zico Maitra, one of the film’s producers, it has already opened in 43 countries, including just recently in the U.K., Germany and Spain. After a limited release in India, the film is also streaming on Disney+Hotstar. Kapadia wanted her film to be seen by people across the country. Hence, the screenings took place in major cities, but also those that could be described as Tier-II cities: Guwahati, Chandigarh and Kanpur. The OTT release is a part of the extra bonus Kapadia mentioned.

Voting for the Academy Awards is on from January 8 to 12, and the nominations will be announced on January 19. While no one can predict whether All We Imagine as Light will receive any nominations, this much is clear: Kapadia and her film already have a seat at the main dinner table. She will be there even after the award season has ended.

The writer is a film festival programmer and author.

content/source: thehindu.com (headline edited)