Sameer Suneja has been promoted to the top job as global CEO of the 2,245 million Italian sugar confectionery making – Perfetti Group. He will take over the role on October 01st, thus making him the first ever Indian Global head and perhaps the first non-Italian global CEO of the privately held firm.

Perfetti Van Melle Spa (PVM)is the world’s 3rd largest confectionery group after Kraft-Cadbury and Mars-Wrigley. Perfetti makes Alpenliebe and Mentos candies, Chlormint toffee, Center Fresh, Hanny Dent and Big Babool gum.

Sameer Suneja will report to the Board of Directors of the Netherlands based holding of the Group.

His promotion comes barely a year after he was promoted as Executive Vice President (EVP), Innovation & Business Development based in the Netherlands reporting to the global CEO of Perfetti, Ubalto Traldi. Suneja’s mandate included exchanging successful experiences in marketing and commercial fields across the group.

Previous to moving to the global role based out of Netherlands, Suneja was the Managing Director, Perfetti Van Melle India for 4 years. In India Suneja also launched Alpenliebe candy, now the country’s single-largest confectionery. He has been with PVM India, a subsidiary of the global conglomerate for over 16 years. He joined Perfetti as brand manager in 1997 when it was only 3 years old in India.

Sameer Suneja, 41 years, an IIM-Bangalore alumnus 1994 batch, started his career at Colgate-Palmolive toothpaste maker as management trainee. He then moved on and became product manager handling Colgate toothbrush portfolio. Subsequently he joined Pepsico’s snacks arm Frito Lay as brand manager, handling both the chips and traditional snacks categories before joining Perfetti Van Melle India as brand manager in its early days in the country in 1997.

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